Showcase event for a VIP audience

Inauguration – Lyon, France

It was a seduction operation aimed at a VIP audience: customers, the board of directors, the press, and elected representatives. We imagined a set-up to attract these target groups and their different expectations: an innovations exhibition, institutional speeches, guided tours, booths with Lyon artisans, digitization of the communication media, and, of course, the fundamental inaugural gesture. We took charge of the event from A to Z.

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