Showcase event for a VIP audience
Inauguration – Lyon, France
It was a seduction operation aimed at a VIP audience: customers, the board of directors, the press, and elected representatives. We imagined a set-up to attract these target groups and their different expectations: an innovations exhibition, institutional speeches, guided tours, booths with Lyon artisans, digitization of the communication media, and, of course, the fundamental inaugural gesture. We took charge of the event from A to Z.